CLIENT: Intrawest Corporation
SITUATION:
One of the world’s largest resort developers sought to expand and increase the density of one its premier destination resorts, but was receiving significant push-back from some of the existing property-owners. A small group of these property-owners had set up a shadow home-owners association, consisting of vocal opponents of the expansion proposal and were demanding that the developer forgo its already-established plan and right to expand its footprint. As part of their efforts, the property-owners activist group was engaged in aggressive tactics to sway other owners to oppose the deal.
V&A CONTRIBUTION:
The company hired CRL & Associates, who in turn hired V&A, to help them assess where all property-owners opinions stood, and to better understand the width and depth of the true opposition to the plan. V&A built a research plan that identified and surveyed property-owners, who lived throughout the country, about their attitudes towards this property, and used the research results to drive support for a compromise proposal between the developer and the property-owner association.
OUTCOME:
Both parties agreed to the compromise plan and the project was able to proceed.
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