ACCURATE RESEARCH should be the starting point and the foundation for every effective strategy. Through accurate research, V&A can:
• verify and justify the need for spending on outreach; • measure and demonstrate progress in the promotion of an idea, brand or product; • identify strengths and weaknesses of an ongoing plan, to allow for adjustments along the way, to ensure that the outcome is as desired. INSIGHTFUL ANALYSIS takes your plan beyond the numbers. Conducting insightful analysis, V&A can: • demonstrate to opinion leaders and potential donors the viability of a particular effort; • audit your brand and foresee challenges that may lie ahead; • give you a clear picture of your stakeholders, messages and messengers.
EFFECTIVE STRATEGY is essential to winning. Developing effective strategy, V&A can:
• build a plan to maximize limited project resources; • take advantage of the strengths of your team and weaknesses of your adversaries; • provide fundamental direction and important nuance to your message or brand.
→ From start to finish, all phases of the project involve a full consultation by the firm’s principal, Todd Vitale.
→ We engage with your organization’s senior strategy team in the broad context of short and long-term objectives. → We take the research methodology very seriously and have instituted best practices at every step of the process. → We conduct the highest quality polling by using only professional callers and a state-of-the-art CADI system to minimize bias and insure data accuracy. → We take a customized approach to your business and public affairs success metrics.